What is Off-Page SEO ?

This Search Engine Optimization (SEO) technique is used to improve the position of your website in the search results of search engine page results (SERPs). This is beyond the links building of any website.But, it is used to rank your website in the top searches. The off-page Search Engine Optimization (SEO) determine how the world will access your website. For a website the backlinks, references from the other websites, popularity on the social media websites, bookmarking and the share among the communities are very necessary. Furthermore, if you want to get fast and useful results, you can also pay some money for the campaigns. If your website is in the top searches of the search engine results then it grabs the attention of the more users. Which means more people know about your website. If more people visit your website they will avail your services and place more orders. So, your website has more page rank. That means your website has more importance in the eye of Google and other search engines. Eventually, the main purpose of this technique to grab the attention of more user, create back links and lead the user to the respective website.

An effective Off-Page Search Engine Optimization (SEO) can be divided into following parts.

 Social Media Marketing (SMM)

The social media marketing is one of the main sources to get more traffic on your website. Many of the internet users use these sites. People spend their leisure on the social media sites to chat with their friends. These social media sites are the valuable platforms where you can discuss your website with more people. The people looking for the respective services should visit your website.

The most popular Social Media Site is mentioned below. Where you can share information about your website or business and also can redirect the traffic towards your original website.

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Google+
  • LinkedIn
  • YouTube

 Blogging

This is one of the most powerful technique for the popularity of your website. In which you have to write fresh and unique contents or articles about your website as the blog. Then promote your blog on the blog directories and blog search engines. Most popular blogging sites are Google blogger, Ghost, Drupal, Joomla, WordPress.Com, Squarespace, Weebly, and Typepad.

 Forum Postings

For this, you have to create an online forum and then start a discussion about your website. What are you presenting to the people? What are your website objectives? How can you satisfy the people through this website? You can also share your website topics with your friends. You can also post a comment on the already existing forum. Then the forums will allow you to paste the link of your website as the signature.

 Article Submission

If you can write new and unique articles about your website. Then publish articles on the most popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help to get more links to your website. It requires more time. But this time will give you more valuable results.

Press Release Promotion

If your website is about any kind of business or you are providing some services to the people.Then go for the popular Press release sites (PR). Submit a press release about your site because this will help to get your site in the Google News.

 Link Baiting

If you have placed the contents or article of another website or blog on your website. You should mention the link of the source as the reference for the particular post. If your contents are authentic and trustful then allow other to do same. This is a way to increase your website popularity.

 Search Engine Submission

You can submit your website to the famous search engines like Google, Yahoo, MSN, Altavista, Alexa, AllTheWeb, Lycos, Excite, etc.

 Directory Submission

Many people think that directory submission is dead. But according to me, it still alive. It is based on the how we are using those directories and what category you choose for your submission. It needs some time to get the result but this delay has worth. You can submit your website to the top quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, and Pegasus. Many directories can ask for the paid listings, do not pay attention to this.

 Social Bookmarking

Social bookmarking is another way to promote your website. You can do social bookmarking on the popular sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while bookmarking your website and about the tags. Because tags are essential to broadcast your website on wide area network. This will increase your website traffic based on how effectively you bookmark your site.

 Link Exchange

You can exchange your website on the services related web sites (Thematic links) that will increase the link popularity of a website. Be alert of the Black-Hats while exchanging.

 Cross-Linking

The internal links of your website are necessary (internal linking). It increases the internal link popularity of a website and another aspect of Google Page Rank algorithm. Wikipedia is the best example. Link your website contents within the website by using targeted keywords as anchor text tags. This strategy would be hard to implement.

 Photo Sharing

Share your website products images and let your friends or other people see them. Also allow them to comment and discuss your shared photos, which will help to drive massive traffic or users to your website. You can share your website photos in major photo sharing sites like Flickr, Picasa, Photo Bucket, Picli, etc.

 Video Promotions

You can publish and share your product videos on the YouTube, Metacafe, Dailymotion, etc.

 Business Reviews

You can ask your friends or clients to write reviews about your website in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc. For the positive image of your website.

 

 

 Local Listings & Yellow Pages

If you are going to promote your website globally. Probably you can face huge competition. Instead of this, you can make your website popular locally. So search engines can easily view our website and fetch the contents for the local users. So, the more targeted audience can visit your website. For this, submit your website to Google Local, Yahoo Local, Yellow Pages, Super pages, Hotfrog, etc.

 Classifieds Submission

You can do some classified submissions to advertise your website or products for free. Try major classifieds sites like Myspace, iMadespace, Vivastreet, etc.

 Social Shopping Network

If you have an e-commerce website. Social Shopping Network is a good approach to advertise your products for free. You can submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, and Ohmybuzz.

 Answers

You should participate to answering the relevant questions and then place a link to your website. This is another way to increase the link popularity of your website. You can answer in Yahoo Answer, Cha-Cha, and Answer Bag.

 Document Sharing

You should share your website’s documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc.

 

 CSS, W3C & RSS Directories Submission

If you are providing the website designing services and own a website for this. You can submit your website to CSS and W3C website directories which can drive more traffic to your website. You can also submit your website to RSS feed directories.

 Widget / Gadget Development

To attract more users, you can develop interactive and innovative widget or gadget applications (such as games) for your website and publish them on your blog or website and also on the popular social media sites like Facebook and Myspace. Which also increase the visitors of your websites.

Some other techniques to get more unique users of your website.

 Search Engine Marketing (SEM)

It involves the promotion of the website. You should use this technique to increase the visibility of your website in the search engine result pages. This task can also be achieved by the paid advertisement.

 

 Paid Campaigns (PPC Ad Campaign)

If you are not satisfied with the results of the all other Off-Page techniques and have some money for the paid advertisement of your website. Then you just have to choose suitable advertisers and pay them to publish your website more efficiently. For this, an effective strategy will get more outstanding results. Through this, you can target right people accurately.

The most common paid campaign is PPC (Pay per Click).

By | August 18th, 2017|SEO|0 Comments

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What is On-Page SEO ?

First look at the On-page Search Engine Optimization (SEO). For this first, consider your website’s structure. Your website must be user-friendly. When user explores your website. He can get the desired information easily. Through your user-friendly website, people can get their desired information in few mouse clicks. For this, the whole website contents should be well-managed and easy to navigate.The navigation of your website should be properly mentioned on the top and footer of every page. Furthermore, your website should be mobile friendly. So, any one of your users can explore your website on different devices like mobile, tablet or any other device. Your website’s contents should be responsible for all kind of devices. The internal links of the websites are also focused which means your domain has links to the different pages of the same domain name. Internal links are very useful for the building powerful architecture of your website.

 Navigation

The sub pages of your website should be clearly mentioned on the top and end of the each page. For example, Home page, about us, and content pages are clearly mentioned. So the user can easily go to the other pages of your website from any page.

 Image Alt Tag

If you are optimizing your web pages. You should check the HTML (Hypertext Markup Language) of your website. The HTML document should have “Alt image tag (Alternative text)” of the whole contents of your website and especially for the images. This will would be a phrase or collection of words. That contains the keywords. The respective alternative text will appear if any image will not be available.

 Robot.txt

The HTML document should have the robot.txt file or the robots exclusion standards. It is also known as the robots exclusion protocol. Robot.txt file is a standard for the website communication with the web crawlers or robots. This file contain the records both “/support-desk/index.html” and “/support/index.html” and other file in the supportive directories. The Web Robots like Crawlers or Spiders are the programs that look out the web automatically. The /robots.txt file gives information about a website to the web robots.

 Heading Tags

Your website should contain the headings of each content. For this, the contents are managed by the headings tags (h1, h2, h3 …) of the HTML. It tells the search engine. What page contents are actually about.

 Keywords

The most important thing about the optimization of your website is the keywords. Keywords are the most essentials part of the on-page and off page Search Engine Optimization (SEO). That means how people can search a particular thing by using any search engine. Keywords may be a single word or collection of words that are related to the particular search result. For example, if you own a fashion website. How can people search for the fashion? They have to write some specific words about the fashion like latest women fashion, and fashion wears for men. If you have a sufficient amount of keywords related to the men and women fashion. The robots of the search engines examine your website and place your site in the top ranking of search results related to the fashion. If you want more striking optimization results then you have to use most relevant keywords in your website contents and articles. You should use proper keywords in your web pages descriptions. If you own a newly launched website then you must use moderate and low competition keywords for your website. You can use the most powerful Google keywords planner tool to manage the keywords for the optimization of your website.You should use such kind of specific words in page descriptions of your website. The keywords more than two words are called long tail keywords. Like people mostly search with “how to” and “what is”. So, adding this in your website contents or the keywords will give you more prominent results. The main or primary keyword of any websites is the Url.

 Meta tags

Meta tags are the small piece of the text that describe the page contents of the website. Generally, it is known as the information about the contents. It doesn’t appear on the page itself. A little description in the Metatags helps the search engine to know actually about the contents. Using this tags is a good practice in Search Engine Optimization (SEO).

 

 Important HTTP Status Codes

If a user sends a request to the website server for your website through the HTTP (Hypertext Transfer Protocol) then this protocol tells the user about the current status. If any problem occurs then the protocol shows the three digit codes of the error.

Following are some HTTP Status codes and what these all indicate.

  • 404

The 404 error is the standard responsive code of HTML. Which means the user was capable to communicate with the server but the web server could not sort out. For what the user requested. If 404 error appears related to any website that means the corresponding file is not found”404 Not Found”. The page or website that user tries to get is a broken or dead link.

  • 200 OK error

200 error means, that the request by the user was received, understood but in the processing stage.

What does it mean?

The request of the user succeeded. The information returned with the response is dependent on the request method.

  • 300 Multiple Choices

The requested resource has many choices and cannot be merged into one. For example, the landing page has many languages but depend on which language is wanted or requested by the user.

  • 301 Moved Permanently

The resource to which user requested has been assigned a new permanent URL. The requested web server of the respective URL permanently redirected to any other URL and the client system immediately redirected to the alternative URL.

  • 505 Error

505 error refers internal server error. This is very common HTTP status code. Which means something is wrong with the website server. The server could not sort out the fault/problem.  The server could not support or refuse to support the HTTP data stream request to the website server by the web browser of the user.

 

 Proper URL

URL of any website is the primary keyword. For example, if you own a health and fitness website. The URL of the website must be according to the website theme like health and care.com. The website URL shows what you are actually presenting to the people or your website is actually about. So if you are planning to launch a website then use online domain purchasing sites like godaddy.com and name.com to get the suggestions about your website domain name or URL.The URL of any website is the primary keyword. So be careful while selecting the primary keyword of your website.

 Page loading time

The page speed is referred to the loading speed of your website pages, described as the “page load time”. How much time a browser required to get the first byte of your website’s contents. To get the better speed of your website your website inline CSS, JavaScript and HTML must be minimum. You have to improve the response time of your server. The search engine does not waste its time to crawl the slow pages and minimize its crawling.The user never admires the slow loading of a web page. He uses to move on to the next site.

By | August 18th, 2017|SEO|0 Comments

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What is Search Engine Optimization (SEO) ?

What is Search Engine Optimization (SEO)?

Search Engine Optimization

Introduction – According to Wikipedia.com:

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and excludes the purchase of paid placement.

SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

How to do SEARCH ENGINE OPTIMIZATION (SEO)?

Purpose of Search Engine Optimization (SEO):

Purpose of Search Engine Optimization (SEO):

The main objective of any web site’s owner is to get more users and placed his website in the top ranking of any search engine results. This goal can be achieved by effective Search Engine Optimization (SEO). In which, you can accelerate the traffic on your website through the effective backlinks and also many other authentic ways. One of the main purposes of the Search Engine Optimization (SEO) is to promote your website, get the website in the top searches, and get more users and healthy backlinks. The people use this technique to increase their business and get more people to know about your services. A lot of people providing the same services but how your official website will become popular among the other websites. Through Search Engine Optimization (SEO) you can target a more particular group of people. You can set goals and then define different strategies to achieve these particular goals. With the passage of time, you have to change your plans to get respected results. Search Engine Optimization (SEO) is referred to maximize the number of visitors to your website. If you are providing any kind of service to the public. People can avail your services through your website.

The SEO can divide into two main sections and how it can be beneficial for your business and your website.

The whole SEO can be divided into two main sections.



Why is SEO Important?

In today’s competitive market, SEO promoting is a lot of necessary than ever.
Search engines serve several users per day trying to find answers to their queries or for solutions to their issues.
If you’ve got an online web site, diary or on-line store, SEO will facilitate your business to grow and meet the business objectives.
Search engine optimization is very important because:
The majority of search engines users area unit a lot of probably to click on one among the highest five suggestions within the results pages (SERPS). To require advantage of this and gain guests to your computer or customers to your online store, your web site has to seem in one among the highest positions.
SEO isn’t solely regarding search engines however smart SEO practices improve the user expertise and value of an online web site.
Users trust search engines and having a presence within the prime positions for the keywords the user is looking, will increase the net site’s trust.
SEO is nice for the social promotion of your computer. people that realize your computer by looking at Google or Yahoo area unit a lot of probably to market it on Facebook, Twitter, or different social media channels.
SEO is very important for the graceful running of an enormous computer. Internet sites with over one author will enjoy SEO in a very direct and indirect method. Their direct profit is an increase in programmer traffic and their indirect profit has a typical framework (checklists) to use before publishing content on the positioning.
SEO will place you prior to the competition. If 2 internet sites area unit commerce constant issue, the programmer optimized computer is a lot of probably to possess a lot of customers and create a lot of sales.

Why Search Engine Optimization is Important ?

How Search Engines Work

How Search Engine Work?

Have you ever puzzled what percentage times per day you employ Google or the other computer program to look at the web? Is it five times, ten times or perhaps generally more? Did you recognize that Google alone handles over a pair of trillion searches per year? The numbers are vast. Search engines became a part of our way of life. We have a tendency to use them as a learning tool, a searching tool, for fun and leisure however conjointly for business. It’s not an associate exaggeration to mention that we have a tendency to reach a degree that we rely on search engines for pretty much something we have a tendency to do.

And the reason this can be happening is extremely straightforward. We all know that search engines and specifically Google has answers to any or all our queries and queries.

What happens after you group a question and click on search? However, do search engines work internally and the way do they decide what to indicate within the search results and in what order?

If you’re a developer, designer, tiny business owner, promoting skilled, web site owner or thinking of making a private journal or web site for your business, then you would like to grasp however search engines work. Having a transparent understanding of however search works will assist you to produce a web site that search engines will perceive, and this contains a range of another advantage. It’s the primary step you would like to require before even addressing computer program optimization (SEO) or the other SEM (Search Engine Marketing) tasks.

How search works

Have you ever puzzled what percentage times per day you employ Google or the other computer program to look at the web? Is it five times, ten times or perhaps generally more? Did you recognize that Google alone handles over a pair of trillion searches per year?
The numbers are vast. Search engines became a part of our way of life. We have a tendency to use them as a learning tool, a searching tool, for fun and leisure however conjointly for business. It’s not an associate exaggeration to mention that we have a tendency to reach a degree that we rely on search engines for pretty much something we have a tendency to do.

Google Searches Per Month

100B Searches are conducted on Google every month.
And the reason this can be happening is extremely straightforward. We all know that search engines and specifically Google has answers to any or all our queries and queries. What happens after you group a question and click on search? However, do search engines work internally and the way do they decide what to indicate within the search results and in what order? If you’re a developer, designer, tiny business owner, promoting skilled, web site owner or thinking of making a private journal or web site for your business, then you would like to grasp however search engines work.

 

Crawling

How Google Crawl

Search engines have a variety of pc programs referred to as internet crawlers (thus the word Crawling), that are to blame for finding data that’s in public on the market on the web. To change an advanced method, it’s enough for you to grasp that the duty of those software system crawlers (also called computer program spiders), is to scan the web and notice the servers (also called web servers) hosting websites. They produce an inventory of all the web servers to crawl, the number of internet sites hosted by every server then begin work.
They visit every web site and by victimization totally different techniques, they fight to seek out what percentage pages they need, whether or not it’s text content, images, videos or the other format (CSS, HTML, JavaScript, etc). When visiting a web site, besides listening of the number of pages they conjointly follow any links (either inform to pages at intervals the positioning or to external websites), and so they discover additional and additional pages.
They do this ceaselessly and that they conjointly keep track of changes created to a web site so they recognize once new pages are another or deleted, once links are updated, etc. If you take under consideration that there are over one hundred thirty trillion individual pages on the web these days and on the average thousands of recent pages are printed on each day, you’ll be able to imagine that this can be a great deal of labor.


Why We Care Regarding the Creeping Process:

Your menus concern once optimizing your web site for search engines, is to confirm that they will access it properly otherwise if they cannot ‘read’ your web site, you shouldn’t expect a lot of in terms of high rankings or computer program traffic. More explained higher than, crawlers have a great deal of labor try to do and you ought to try and build their job easier.

There are variety of things to try to form positive that crawlers will discover and access your web site within the quickest potential manner only. Use Robots.txt to specify that pages of your web site you don’t need crawlers to access. For instance, pages like your admin or backend pages and alternative pages you don’t need to be in public on the market on the web.

Big search engines like Google and Bing, have tools you’ll be able to use to provide them additional data regarding your web site (number of pages, structure, etc) so they don’t got to notice it themselves.

Use associate XML sitemap to list all vital pages of your web site so the crawlers will recognize that pages to observe for changes and that to ignore.

 

Google Indexing

Google Indexing

Crawling alone isn’t enough to create a pursuit engine. Information known by the crawlers must be organized, sorted and keep so it is often processed by the computer program algorithms before created on the market to the top user. This method is named the categorization.
Search engines don’t store all the data found on a page in their index however they keep things like: once it absolutely was created/updated, title and outline of the page, kind of content, associated keywords, incoming and outgoing links and a great deal of alternative parameters that are required by their algorithms. Google likes to explain their index just like the back of a book (an extremely huge book).

By | August 18th, 2017|SEO|0 Comments

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