This Search Engine Optimization (SEO) technique is used to improve the position of your website in the search results of search engine page results (SERPs). This is beyond the links building of any website.But, it is used to rank your website in the top searches. The off-page Search Engine Optimization (SEO) determine how the world will access your website. For a website the backlinks, references from the other websites, popularity on the social media websites, bookmarking and the share among the communities are very necessary. Furthermore, if you want to get fast and useful results, you can also pay some money for the campaigns. If your website is in the top searches of the search engine results then it grabs the attention of the more users. Which means more people know about your website. If more people visit your website they will avail your services and place more orders. So, your website has more page rank. That means your website has more importance in the eye of Google and other search engines. Eventually, the main purpose of this technique to grab the attention of more user, create back links and lead the user to the respective website.
An effective Off-Page Search Engine Optimization (SEO) can be divided into following parts.
Social Media Marketing (SMM)
The social media marketing is one of the main sources to get more traffic on your website. Many of the internet users use these sites. People spend their leisure on the social media sites to chat with their friends. These social media sites are the valuable platforms where you can discuss your website with more people. The people looking for the respective services should visit your website.
The most popular Social Media Site is mentioned below. Where you can share information about your website or business and also can redirect the traffic towards your original website.
This is one of the most powerful technique for the popularity of your website. In which you have to write fresh and unique contents or articles about your website as the blog. Then promote your blog on the blog directories and blog search engines. Most popular blogging sites are Google blogger, Ghost, Drupal, Joomla, WordPress.Com, Squarespace, Weebly, and Typepad.
For this, you have to create an online forum and then start a discussion about your website. What are you presenting to the people? What are your website objectives? How can you satisfy the people through this website? You can also share your website topics with your friends. You can also post a comment on the already existing forum. Then the forums will allow you to paste the link of your website as the signature.
If you can write new and unique articles about your website. Then publish articles on the most popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help to get more links to your website. It requires more time. But this time will give you more valuable results.
Press Release Promotion
If your website is about any kind of business or you are providing some services to the people.Then go for the popular Press release sites (PR). Submit a press release about your site because this will help to get your site in the Google News.
If you have placed the contents or article of another website or blog on your website. You should mention the link of the source as the reference for the particular post. If your contents are authentic and trustful then allow other to do same. This is a way to increase your website popularity.
Search Engine Submission
You can submit your website to the famous search engines like Google, Yahoo, MSN, Altavista, Alexa, AllTheWeb, Lycos, Excite, etc.
Many people think that directory submission is dead. But according to me, it still alive. It is based on the how we are using those directories and what category you choose for your submission. It needs some time to get the result but this delay has worth. You can submit your website to the top quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, and Pegasus. Many directories can ask for the paid listings, do not pay attention to this.
Social bookmarking is another way to promote your website. You can do social bookmarking on the popular sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while bookmarking your website and about the tags. Because tags are essential to broadcast your website on wide area network. This will increase your website traffic based on how effectively you bookmark your site.
You can exchange your website on the services related web sites (Thematic links) that will increase the link popularity of a website. Be alert of the Black-Hats while exchanging.
The internal links of your website are necessary (internal linking). It increases the internal link popularity of a website and another aspect of Google Page Rank algorithm. Wikipedia is the best example. Link your website contents within the website by using targeted keywords as anchor text tags. This strategy would be hard to implement.
Share your website products images and let your friends or other people see them. Also allow them to comment and discuss your shared photos, which will help to drive massive traffic or users to your website. You can share your website photos in major photo sharing sites like Flickr, Picasa, Photo Bucket, Picli, etc.
You can publish and share your product videos on the YouTube, Metacafe, Dailymotion, etc.
You can ask your friends or clients to write reviews about your website in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc. For the positive image of your website.
Local Listings & Yellow Pages
If you are going to promote your website globally. Probably you can face huge competition. Instead of this, you can make your website popular locally. So search engines can easily view our website and fetch the contents for the local users. So, the more targeted audience can visit your website. For this, submit your website to Google Local, Yahoo Local, Yellow Pages, Super pages, Hotfrog, etc.
You can do some classified submissions to advertise your website or products for free. Try major classifieds sites like Myspace, iMadespace, Vivastreet, etc.
Social Shopping Network
If you have an e-commerce website. Social Shopping Network is a good approach to advertise your products for free. You can submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, and Ohmybuzz.
You should participate to answering the relevant questions and then place a link to your website. This is another way to increase the link popularity of your website. You can answer in Yahoo Answer, Cha-Cha, and Answer Bag.
You should share your website’s documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc.
CSS, W3C & RSS Directories Submission
If you are providing the website designing services and own a website for this. You can submit your website to CSS and W3C website directories which can drive more traffic to your website. You can also submit your website to RSS feed directories.
Widget / Gadget Development
To attract more users, you can develop interactive and innovative widget or gadget applications (such as games) for your website and publish them on your blog or website and also on the popular social media sites like Facebook and Myspace. Which also increase the visitors of your websites.
Some other techniques to get more unique users of your website.
Search Engine Marketing (SEM)
It involves the promotion of the website. You should use this technique to increase the visibility of your website in the search engine result pages. This task can also be achieved by the paid advertisement.
Paid Campaigns (PPC Ad Campaign)
If you are not satisfied with the results of the all other Off-Page techniques and have some money for the paid advertisement of your website. Then you just have to choose suitable advertisers and pay them to publish your website more efficiently. For this, an effective strategy will get more outstanding results. Through this, you can target right people accurately.
The most common paid campaign is PPC (Pay per Click).